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Creating an Experience

Today, when people seek a service, they are seeking something more than just that service. They are seeking an experience. Many will go to great lengths, and pay lots of money for that extraordinary experience. That is why people go to a movie theater rather than watching a movie while sitting on their couch at home. That is why they visit a restaurant instead of dining in. They want the experience of a large screen, great sound and great snacks that a movie theater offers. They want the experience of being served and having a great chef prepare food for them in a beautifully decorated restaurant.

As a domainer that is offering a service to others, it is important to keep this reality in mind. Don't just offer a service. After all, there are probably many competitors that are offering the same service that you are offering. When offering your service, make sure that it becomes a memorable experience. A person using your service will not remember doing a transaction. But that same person has a much higher likelihood of remembering an experience. In fact it's a person's experience that brings them back for more of your service.

When someone has an incredible experience, that person becomes marked permanently and their loyalty to your service is then only a matter of formality. That experience will have inprinted in the person's mind, making you and your company trustworthy and the only option he/she should choose.

So how can you ensure that a domainer using your service gets more than just a service?  How do you ensure that they have an experience that will leave them thoroughly impressed and coming back again and again? Here are two points to consider. One deals with the input customers give you and the other deals with the input you give customers.

1. Allow customers to have input - I don't mean you have to give them a portion of your company. But take into consideration customer suggestions, and change your service as a result of their input. There are too many companies that ask for input but don't take that input seriously. When a customer's input is not only taken into consideration, but also implemented, that customer has a powerful experience. In a way that customer becomes a part of your team and will forever support your company. So before you even launch a new service, ask individuals to be a part of the testing process with you. Get their input and create the service by implementing the things they suggest.

2. Be ready to offer input - While a customer can give you valuable information on how to make their experience great, they often come to you because they need your input. It is very easy to blow people off because they are not using your service right now. Remember that the moment someone contacts your service, that is the beginning of an experience for that person. And that experience begins through conversation. A person may contact you having inquiries and questions. As an experienced domainer you and your staff may be annoyed by simple and dumb questions. But remember not everyone is as experienced as you are in the domaining industry. If a person asks questions, he/she is probably lost and needs a guide. If your company becomes their guide, you are forming an emotional connection with the individual, which is part of the person's experience. And chances are that if you have an emotional connection you will also win that person's business.

Posted by Daniel

On 2019-06-25 05:39:14

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Features of a Domaining Service

Daniel

On 2019-06-25 05:45:51

There are various domaining sites and services popping up all over the internet. When considering a site offering a domaing service, there are some key features that must be taken into account. As you are working to establish an escrow, lending, or other domaining services, here are some things that you must consider within your game plan.

1. Safety and Security - No matter the service you are offering, a domainer wants to feel safe with his/her transactions. The bottom line is that if your site,  or customer service don't make a domainer feel safe, that individual will probably not utilize your services. And if for some reason that domainer becomes spooked by your site, others will probably hear about it. Human nature makes a person share negative experiences.  Conversely, a person's positive experience with your service, feeling safe and secure, will make him develop trust and come back to your services again and again. Not to mention that a sense of security makes domainers pay more for a service.

2. Customer Service - It is very surprising to see how many domaining services out there have customer service that is basically non-existent. Many domainers are frustrated as they have to wait, not days, but weeks to have their inquiries addressed. That is unacceptable. Good customer service should respond to a person's inquiries within twenty-four hours. Customer service must also be professional. The way you talk to the customer must set you apart from your competitors. Their experience with your customer service team must be memorable in that the customer agents were respectful, insightful and helped get the job done.

3. Simplicity - You can have the most innovative domaining website, but if it is cumbersome and difficult for a domainer to navigate, it will be very difficult to sell. There are domaining services that make it difficult for a person to even sign up for their service. If a person is having a difficult time signing up for your service, you need to simplify things. Do whatever it takes to ensure that your user interface is as simple as possible. As you develop your user interface, remember that more and more people are entering the domaining market every day. Make sure those people will be able to easily navigate your site and/or services.

4. Quick transactions - Many of the domaining transactions are done by domainers that are in need of cash NOW. That domainer may need to renew domains or invest somewhere and must liquidate quickly. A person in this type of scenario does not want to wait a week for wire transfer funds to free up. As you are designing ways to receive and send payments, make sure you keep that in mind. A quick transaction will be the difference between someone choosing your service or going to your competitor. If you are unable to offer a quick transaction, develop a wallet system that allows domainers doing business on your platform, to quickly do transactions by using their wallet. Make sure to specify on your website how quickly you are able to get money into the domainer's hands.


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Features of a Domaining Service

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Creating an Experience